Understanding User Needs – How Negative Feedback Can Help You Innovate
A Talk by Lisa Hallett and Dr Denise Mulgrew
About this Talk
Do you fully understand how your audience is using your authoritative information? Embracing feedback from users of your digital services provides valuable insight into how you can make improvements and innovations to better meet their needs.
Join us to look at ways you can gather and make use of those insights to better understand and address user problems and hear some examples of where negatives have been turned into positives.