Louise Barker

Leverage AI to Improve Customer Service and Engagement Without Risking Your Reputation

A Talk by Louise Barker (Head of Community Engagement, Hello Lamp Post)

About this Talk

The role of AI in public engagement and services: - Public sector organisations are under increasing pressure to engage citizens effectively - Traditional methods can be inefficient, resource-heavy and often fail to meet the needs of diverse communities - Customer service teams are overwhelmed with routine enquiries, which takes their focus away from more urgent matters - The lack of real-time data makes resource allocation and decision-making difficult How AI overcomes these challenges: - 24/7, on-location assistance - provide instant guidance and support in any public space - Scalability and efficiency - AI can handle multiple queries at once, freeing up staff time - Inclusivity and accessibility - no app required, available in 100+ languages - Data-driven decision-making - unlock real-time insights to improve public services Key takeaways: - How to gatekeep AI-powered content to ensure accurate responses and protect reputations by eliminating the risk of misinformation - How AI supports customer service teams and improves operational efficiency - Impact of AI engagement tools with success stories from Hello Lamp Post’s work with the Environment Agency (Flood Resilience), Dundee City Council (Waste Management) and Surrey County Council (Citizen Wellbeing) - A look at the current and future role of AI in reshaping public sector services

10 March 2025, 10:30 AM

10:30 AM - 11:10 AM

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About The Speakers

Louise Barker

Louise Barker

Head of Community Engagement, Hello Lamp Post