The role of AI in public engagement and services:
- Public sector organisations are under increasing pressure to engage citizens effectively
- Traditional methods can be inefficient, resource-heavy and often fail to meet the needs of diverse communities
- Customer service teams are overwhelmed with routine enquiries, which takes their focus away from more urgent matters
- The lack of real-time data makes resource allocation and decision-making difficult
How AI overcomes these challenges:
- 24/7, on-location assistance - provide instant guidance and support in any public space
- Scalability and efficiency - AI can handle multiple queries at once, freeing up staff time
- Inclusivity and accessibility - no app required, available in 100+ languages
- Data-driven decision-making - unlock real-time insights to improve public services
Key takeaways:
- How to gatekeep AI-powered content to ensure accurate responses and protect reputations by eliminating the risk of misinformation
- How AI supports customer service teams and improves operational efficiency
- Impact of AI engagement tools with success stories from Hello Lamp Post’s work with the Environment Agency (Flood Resilience), Dundee City Council (Waste Management) and Surrey County Council (Citizen Wellbeing)
- A look at the current and future role of AI in reshaping public sector services
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